Zappos Signs On to Sponsor Bike Event | Business
Already the primary sponsor of the marathon in Las Vegas, Zappos is jumping behind another major outdoor athletic event.
Zappos will be the platinum title sponsor of RTC Viva Bike Vegas 2013 Gran Fondo Pinarello Sponsored by Zappos.com, a cycling event that will take place on Saturday, Sept. 21.
The event, put on by the Regional Transportation Commission of Southern Nevada, is expected to attract between 2,500-3,500 cyclists. Proceeds from the ride will benefit four local charities: Cleveland Clinic Lou Ruvo Center for Brain Health, After-School All-Stars Las Vegas, Communities in Schools of Nevada and Nevada Child Seekers.
Zappos plans to open its new downtown headquarters in the former Las Vegas City Hall in the weeks before the ride.
The event offers routes for all skill levels, including a 104-mile Gran Fondo, a 61-mile Metric Century, and a 17-mile ride. All routes will begin on the Strip, and the longer routes will cross the valley, bringing riders into the Red Rock Canyon National Conservation Area and near Lake Mead National Recreation Area.
Registration is available online at vivabikevegas.com.